The main reason people design it themselves is undoubtedly down to cost. If you’ve ever tried to create a design in Word or Paint, you’ll know how time-consuming and frustrating it can be to come up with a good design yourself. Still, you’ve typed some words, changed the colour and changed the font to Comic Sans (because nobody uses that font, right?) – You’ve saved yourself a few quid!
Actually, you could be throwing money away.
You’ve got your poster design in a Word Document, you take it to the printer but they’ve told you it can’t be printed! It’s the wrong size, it’s not formatted correctly and it’s the wrong file type. You’re hit with extra printing fees to rectify the mistakes, it’s taking time and costing you more money than you originally thought.
There’s much more to graphic design than creating something pretty, and you’ve just learned it the hard way.
A skilled graphic designer puts lots of research into a design, drawing on their experience, they have access to industry standard software and they know all the tried and tested techniques. At the very least, they’ll know how to prepare a design for print – they may even have a stuck a deal with a local printer.
Their knowledge will also ensure your design looks professional, polished and appealing to the right market – after all, you want people to come to your shop or event to spend money, not just to look around!
Surrounding your business with good quality graphic design shows people you care about your business. You’re willing to put effort in to your business to make it better for your customers. What if your company provides exactly the products and service as your competitors? You can guarantee people will choose the most memorable company.
Finally, the cost of a professional graphic design may not be as much as you think. The cost of a great design is far lower than the cost of a bad design! Norwich Designer has very competitive rates for poster and flyer design, so why not get in touch today and see what we can do for you?